Email List Maintenance

For three important reasons, it is important to address the maintenance of email lists. Firstly, federal law requires that unsubscribe requests be handled in a timely manner. Secondly, things change. Email addresses change and if updated address are not added and bounces handled, you will be less effective in getting your message to your prospects and your deliverability rate may suffer as undeliverable email can be used as a factor in flagging spam. Your evaluation of the prospect will change. As prospects respond or do not respond to your offers, you will change their profile and, perhaps, delete some from your list. Thirdly, you will continually get new prospects - through your networking, direct marketing, referrals, and from your website. These new prospects must be added to the list.

DataMart can handle most of the "heavy lifting" required in list maintenance. If your marketing lists are maintained by DataMart through its Marketing Hopper System,

1. A history of all campaigns is maintained
2. Unsubscribes are automatically posted
3. Bounces are recorded
4. Opens and click-thrus are added to the list
5. Inquiries from your web site can be automatically added to the list
6. Leads generated from your networking and marketing efforts can be added by DataMart's staff
7. You can directly do minor maintenance to the list through an on-line facility

For further information, please contact us.