DataMart’s Hopper System manages the tasks of marketing execution and allows your marketing plan to unfold while you devote your attention to your business.

You choose how much of the system is right for your business. The Hopper System is flexible enough to serve as a virtual stand-alone marketing department or as a supplemental tool to increase the productivity of your current marketing staff.

Creating your marketing plan is only the beginning… what you do with that plan, the steps, the timing, and the follow-up don’t need to take major chunks of your time and energy.

The backbone of the marketing function is the marketing plan. From it comes the first major component of the Hopper System: your tactical marketing plan. It is your roadmap and without one you are going to be lost.

The tactical marketing plan is loaded into the Hopper System and defines marketing campaigns, events, the stages of leading prospects through the sales cycle, and the program(s) for staying in touch with customers and vendors.

The marketing messages or marketing collaterals are loaded into the Hopper System so that they can be automatically faxed, emailed, or mailed.

“Prospecting”

There are thousands of sources for prospect lists. The marketing plan defines the markets that your marketing messages will be going to. DataMart will find the best sources for any prospect lists that are needed—taking into consideration your budget, product/service, and market.

“Contact Management”

As soon as you begin using the Hopper System, you will have at your command one of the leading CRM packages: Goldmine™ from Frontrange Solutions. Your existing prospect lists, any new prospect lists, your customer list, and your vendor lists will all be maintained in Goldmine.

You may simply allow us to manage your lists and to execute the marketing plan against them or you may have varying degrees of access to Goldmine™ and use of the contact lists. The choice is a matter of culture and budget.

“The Hopper System”
When loaded with the tactical marketing plan, the collateral materials, the contact and vendor lists, the Hopper System allows automation, visibility, and coordination to make all the components of your marketing team a productive group.

Many things happen automatically within the Hopper System. Others require the involvement of your vendors, your staff, and you. The Hopper System ensures that these points of coordination are visible and managed.

Call us today for your marketing inventory! Let’s see if we can help.