Help Your Exhibitors Identify and Organize Their Prospects and Sales Leads

DataMart's lead retrieval services are an efficient system for collecting prospect contact and qualification information for the exhibitors at a tradeshow. The exhibitors are able to handle prospects more efficiently, they are happier, the tradeshow is more successful, and the exhibitors more likely to return next time.

The majority of exhibitors are at a tradeshow to locate new prospects and to identify which of the prospects are actual sales leads. A lead retrieval system is important to them since the first priority of the exhibitor is to present a favorable impression of the business through the aesthetics of the booth, the collateral materials available, and, most importantly, the exhibitor’s professionalism, knowledge and availability to the attendees.  This does not leave time for note taking and paper shuffling.

As a result, knowledgeable tradeshow organizers make technology available to exhibitors to assist with lead retrieval. This technology usually centers on the use of barcodes. Attendee badges are created with barcodes containing contact information. Exhibitors are then able to rent barcode readers which allow the exhibitor to capture this contact information into a digital format for later use in marketing follow-up and sales whenever an interest party visits the exhibitor's booth.

DataMart is able to put together a lead retrieval package that meets the needs of your tradeshow. Beginning with the use of sophisticated but proven technology through the helpful technicians present to assist exhibitors at the tradeshow, DataMart will ensure that lead retrieval is a success.