The lifeblood of any direct marketing campaign is the list of prospects or the "data".

The problem is that there are many sources of data and the best source is not always apparent and may well vary from campaign to campaign.

Often the very best source is your "in-house" list of customers and prospects. If you need to reach a wider audience than your in-house list enables, you will have to buy or harvest a list.

Making a mistake when you buy a list of sales leads is very expensive.

If your list is not current, accurate, and appropriate, you suffer from three levels of cost: 1) the cost of purchasing the inaccurate lead, 2) the direct cost of sending your promotion to a bad address and it is not received by the intended recipient or to an inappropriate prospect who has no interest in your offer, and 3) the lost opportunity cost you incur when you are not sending your promotion to the people who would have an interest in your offer.

When you talk to DataMart™ about sales leads, you are dealing with Jennyfer Sickler or one of her staff. Jennyfer has been in the data business for well over ten years, has been a knowledgeable sales consultant at some of the best regarded list compilation companies in the business and will give you sound, practical advice. You will have the best opportunity possible to have a successful marketing campaign.

We offer data from all of the major list compilers and can locate specialty lists and targeted marketing lists. Let us help you sort the wheat from the chaff. It is too expensive to make a mistake.