The Pin Point Target Marketing Program
for Chiropractors
Program Summary
Four times a year, your promotional postcard is mailed to targeted individuals who live nearby. The actual list will be targeted toward people with an interest or problem consistent with your practice’s strengths and specialties.
Program Specifics
The postcard – The postcard is a standard 4 ¼ by 5 ¾ inch card with a pre-defined layout. The card is customized to include your logo, information, and a message directed toward your targeted audience.
The list – The list consists of 2,500 individuals in your geographic area and will come from the largest permission-based consumer database in the United States. This database allows “micro-targeting” with over 6,000 different selection criteria available. Your target audience is selected based on the strengths and specialties of your practice. Refer to the Partial List of Target Audiences for further information.
Exclusivity – While you participate in the program, we will not provide the Pin Point Target Marketing Program for Chiropractors to any other chiropractic practice in your area.
The mailing – You choose whether the quarterly mailing is done all at once or is broken into thirds and mailed each month.
The cost – The quarterly price is $1,995. This includes customization of the postcard layout, the list, the postcard, printing, postage, and all handling costs for mailing to 2,500 potential clients.
Program upgrades – Program upgrades are available.
Partial List of Potential Target Audiences
Your targeted list is taken from the geography and income level you select. As well, you select additional criteria such as the categories below to make the marketing list as effective for your practice as possible.
Sample Afflictions
- Migraines
- Pain - Arm and Shoulder
- Pain – Back
- Pain - Chronic Pelvic
- Pain – Joint
- Pain - Leg, Hip, Knee, Ankle, Foot
- Pain – Muscle
- Pain – Other
- Pain - Stress & Tension
- Poor leg circulation
- Spinal Injury
- Sports Injury
Sample Interests
- Nutritional Supplements
- Nutritional Specialist
- Pain Relief – Massage
- Natural Health
- Sports
- Physical Fitness
- Extreme Sports