You decide that it is time to grow your business and ensure its success. You take time off from getting product out the door, you spend money on expert help, and your create a state-of-the-art marketing plan.

Now what ...

Well Peter Drucker admonishes us that "plans are only good intentions unless they immediately degenerate into hard work."

Unfortunately, many plans are simply put on the shelf and are never implemented in a thorough way. This is particularly true for marketing plans. Many small businesses conduct marketing in a fragmented, haphazard way. There are several reasons for this and primary amongst them is that marketing activities are not often natural by-products of conducting your business. Marketing can divert resources from building a better product, cutting the cost of getting product out the door, and meeting the commitments that you currently have.

And yet marketing is essential and is only truly effective when conducted in an organized, methodical manner. This requires both a plan and the execution of that plan.

This is why the "Hopper System" has been created: to enable the business without a dedicated marketing department to effectively market. The "Hopper System" provides a workable solution that allows you to actually implement your marketing plan without expending considerable resource both administering and executing the plan.